Online Marketing Manager - Intermedia, Inc.

New York, NY                                                                                                                                                                                October 2008 - Present

Develop, test, and execute online marketing initiatives for a global leader in hosted IT solutions.  Manage allocation and spend of approximately $150K monthly advertising budget.

Achievements

• Maintained top organic search rankings for highly competitive terms, “hosted exchange” and “exchange hosting.”
• Lowered average CPC (cost-per-click) while increasing CTR (click-thru-rate) and Google Quality Score index on paid search.
• Implemented custom landing page management and tracking system, which increased visitor engagement by 30%.
• Increased average daily sales call volume by 20%.

Responsibilities

• Develop and maintain paid Search Engine Campaigns for Yahoo, MSN, and Google.
• Integrate SEM reporting systems to monitor paid search performance.
• Manage SEO (Search Engine Optimization) of company website.
• Extrapolate and interprete crucial business data from website analytics to support management decisions.
• Conceptualize new website/landing pages, and other marketing collateral as needed.
• Maintaine competitive intelligence benchmarking.
• Manage, “Website Optimizer” team member.
• Manage and build meaningful relationships with various agencies and partners.

Senior Marketing Manager - Dada Entertainment, LLC.

New York, NY                                                                                                                                                                  February 2008 - September 2008

Managed the Customer Acquisition marketing team for a leading digital, and mobile entertainment services company. Provided overall strategic direction to the division, managed monthly advertising budget of $2.5 million.

Achievements

• Successfully managed rollout of public API (openDada.com), persuaded major websites to enlist as “pilot” partners.
• Developed and executed an online customer acquisition plan which maximized site traffic and sales demand.
• Increased revenue per customer and revenue per visitor, while reducing the cost of acquisition by 15%.
• Maximized paid/natural search traffic and order conversion, while meeting cost per acquisition targets.
• Pioneered concept of carrier branded WAP landing pages, a highly converting mobile landing page format.

Responsibilities

• Established and implemented marketing’s short and long term goals, objectives, policies, operating procedures, and budget.
• Managed, delegated, and coached five direct reports.
• Setup, launched, and managed multi-channel mobile and online marketing campaigns.
• Direct interactive agency marketing and media campaigns to meet business performance objectives.
• Executed effective affiliate programs/publisher management activities to achieve business development goals.
• Tracked and measured online advertising programs, designed test strategies and creative to optimize results.
• Ensured effective creative development and execution to support program and media efforts.

Webmaster/Project Manager - Internet Projects LLC, Sinclair Broadcast Group, Inc.

Hunt Valey, MD                                                                                                                                                                   October 2005 - January 2008

Managed classified ads website Postaroo.com and sports conest website Contestmagic.com.

Achievements

• Conceptualized and re-launched Postaroo.com v2 platform, a much improved platform over the original.
• Optimized website ad placements which improved visibility, CTR (click-thru-rate), and overall site ad revenue by 25%.
• Implemented network caching technologies, which decreased page loading times and increased site usability.
• Implemented spam blocking technologies on incoming content which drastically lowered the amount of spam postings.
• Successfully managed large TV advertising campaign on 58 television stations in 38 markets.

Responsibilities

• Managed Postaroo and Contestmagic site development projects. Created technical specifications documents, managed development team, conducted beta/usability tests of software and new features.
• Managed TV station online contests for local affiliate broadcasters such as NBC, ABC, CBS, FOX and CW stations.
• Created internal reports for upper management and board of directors.
• Facilitated TV station groups web departments as needed.
• Responsible for new business development of web properties.
• Developed and implemented various revenue generation and up-sell concepts for web properties.

Search Marketing Manager - Baltimore Internet Solutions, LLC.

Baltimore, MD                                                                                                                                                                  September 2003 - October 2005

Designed and planned client SEM & SEO strategies for a top online marketing agency in Baltimore.

• Optimized SEM campaigns through ad, keyword, and landing page optimization via A/B and Multivariate testing.
• Performed competitive landscaping and GAP analysis on various client campaigns.
• Supported various clients in several domestic and international verticals such as banking, retail, and entertainment.
• Minimized client’s CPC by increasing quality index.
• Utilized KEI (keyword effectiveness index) ratio while managing campaigns.
• Developed quarterly and monthly performance campaign reports for clients paid search ad campaigns.

Lead Database Programmer - Chief Fire Protection, Inc. 

Fleetwood, NY                                                                                                                                                                       May 2003 - September 2003

Managed a team of three people in developing a company-wide database.

• Developed corporate database used for: inventory control, sales lead management, current and historic job data, job costing reports, customer contact information, and data management of daily business processes.
• Trained and provided technical support for staff.
• Managed company LAN, e-mail server, and telephone system.

Internet Specialist - Advisen Ltd. (advisen.com)

New York, NY                                                                                                                                                                    Summer 2001 & Summer 2002

Worked closely with founders of Internet startup Advisen.com.

• Created website graphics and page layout.
• Worked on backend Oracle database administrative tasks.
• Managed users of system, created/suspended/removed client accounts.
• Made decisions about purchasing new technology.
• Managed company network and email server.

Owner - webRulon, LLC.

New York, NY                                                                                                                                                                                 June 2000 - Present

Managed deployment of over 70 websites.

• Brokered websites, domains, and website traffic.
• Developed custom reporting tools to manage data collection across multiple websites.
• Managed and provided customer support to 250 web hosting customers.
• Windows/Linux web server administrator: managed POP, SENDMAIL, IMAP, HTTPD, DNS, and MySQL services.

Intern - Ruggieri Consulting, LLC.

New York, NY                                                                                                                                                                         Summers 1998, 1999, 2000

Learned about daily business processes.

• Detailed use of spreadsheets and database data entry.
• Performed various office and computer related tasks.

Computer Repair Technician/Party Coordinator - ComputerSmart, Inc.

Scarsdale, NY                                                                                                                                                                                                  1997-1999

• Diagnosed PC and Mac computers/fixed common problems.
• Custom built new PC’s and loaded/configured software.
• Worked the computer store floor.
• Taught children ages 10-18 how to use computers.
• Organized computer LAN parties for children.